THE CAPTAIN'S METHOD™Frederick Herzberg
Where this shows up in the Captain’s Method
Herzberg runs through Part I. In the Focus section's KITA lesson, members see the boat owner's escalating lists as KITA and then see the boy's own resistance as the other half of the collusion. In the Measurement chapter, his hygiene and motivator split sits beside the Boat Story's two metrics and NPS as one objective and subjective instrument found three times. His word hygiene also names stage 7 of the Return Map, where members put onboarding, contracts, training and hiring in order so the motivating work can carry the plan.
- Focus
KITA is the second lesson of the Focus section, where members learn to tell movement from motivation in their own work.
- Systems
Hygiene factors such as policy, pay and working conditions are structures, and stage 7 of the Return Map is named for them.
- Personality
Motivators come from inside the work, the same source as the Internal Passion Generator the curriculum describes.
- Environment
Supervision and relationships at work are hygiene factors, so a poor setting drains people even when the work is good.
Frederick Herzberg was born in Lynn, Massachusetts, in 1923, and his wartime experience at Dachau after its liberation shaped his interest in what keeps people sane at work. He trained at the University of Pittsburgh, founded a department of industrial mental health at Case Western Reserve University, and taught at the University of Utah from 1972. His 1959 interview study of 203 engineers and accountants produced the two-factor, or motivation-hygiene, theory. His 1968 Harvard Business Review article had sold 1.2 million reprints by 1987, the most requested in the magazine's history.